The Science of Impact
Optimal blend of carbohydrate
- Optimal blend of Maltodextrin and Fructose gives a 40% greater delivery of carbohydrate to the working muscle.
- Maltodextrin and Fructose are absorbed in parallel, so ultra-fast energy is supplied, plus the slower energy release from both.
- Exogenous carbohydrate oxidation can reach peak values of ?1.5 g·min-1 which is markedly higher than oxidation rates from ingesting maltodextrin alone. (Wallis et al 2005)
Protein and Carbohydrate
- The beneficial effect of consuming protein with carbohydrate during exercise is linked to a reduction in perceived exertion. There is evidence that elevated blood amino acids delay brain fatigue during exercise.
- Large amounts of protein inhibit rehydration by slowing the absorption of fluid into the blood stream. However, smaller amount of protein actually promote rehydration by aiding the transport of water into cells.
- A carbohydrate beverage with additional protein calories produced significant improvements in time to fatigue and reductions in muscle damage. (Saunders et al 2004)
- Adding protein to a carbohydrate-based sports drink leads to improved water retention by 15% over a carbohydrate only sports drink and 40% over plain water. (Seifert et al 2006)
- The addition of protein to a carbohydrate supplement enhanced aerobic endurance performance above that which occurred with carbohydrate alone. (Ivy 2003)
- Post-exercise muscle damage was notably attenuated by a carbohydrate-protein beverage administration and athletes performed significantly better during subsequent bouts of exercise. (Combust et al 2005)
Omega 3
Peak Performance
- Omega-3 deficiency can limit peak sports performance, and reduce the rate and extent of recovery from muscular strain and injury. Research indicates that athletes and regular exercisers should consume at least 1 gram of Omega-3 EPA daily. (Simoupolous 2007)
Cardio-vascular benefits
- Omega-3 may be most effective consumed during exercise as it is likely to stimulate muscle sympathetic nerve activity and increase nor-epinephrine levels.
- Omega-3 may also be cardio protective during physical exercise by reducing heart rate and oxygen consumption. (Peoples et al 2008)
Improved metabolism
- Omega-3 consumption can lead to improvements in lipid metabolism, thereby potentially reducing the risk of obesity.
- Controlled trials have indicated that supplementing with EPA (eicosapentaenoic acid) can increase the ability to lose weight (Peoples et al 2008) and can reduce hunger sensations. (Walser et al 2006)
Healthy bones
- Omega-3 may have a protective effect against bone catabolism, which may be pertinent for female athletes for which bone mass and energy balance can be compromised. (Lowery 2004)
Muscle recovery
- Supplementation exerts therapeutic effects following muscle injury by inhibiting the potential damaging effects of TNF-alpha. (Tumor necrosis factor) (Magee et al 2008)
Psychological factors
- Mental agility plays an important role in sports performance. PUFA (Polyunsaturated Fatty Acids) comprise 20% of the dry weight of the human brain, playing a vital role in brain structure and function. (Yehuda et al 2005)
- Supplementation is associated with increases in mental speed, based on reaction time tasks, as well as improvements in mood. (Fontani et al 2005) .
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- Impact agree deal to become official sport nutrition supplier to Essex Cricket
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- Impact are the official Sports Nutrition partner to the Junior Premier League
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Endorsements
Testimonials
Josh Grace
(Middle distance runner for England and English schools)
I use Impact Recover every day to help me recover from my training, I have tried lots of recovery shakes but this is the best I've tasted and it works! It mixes really easily, I can't wait to try new flavours.
Henrik Breimyr
(Norwegian youth international footballer)
As a professional footballer I need to fuel my body with the correct ratios of carbohydrate and protein at the most significant times and I trust the Impact range due to the research that backs it up.
Mickey Reed
(Winner of London mini marathon)
Impact Energise sweets are so convenient for runners to take when you need that burst of energy. I have tried Energy gels in the past but will never use them again now I have found Impact Energise. I also think it is important they contain NO artificial flavourings and e numbers as most pre-sport energy products do.
